Social Media Marketing (SMM) – A Corporate Strategy
Whilst this emerging and developing medium for connecting people and’doing business ‘, is heralded by some as’the clear answer’to successful marketing, it is worth considering some important facts that balance the argument.
It might be pervasive, but could it be persuasive?
There is a lot of drivel that finds its way into our in boxes and online social groups and’expert’s look like growing exponentially.
Platforms and networks are proliferating like rabbits in a field.
LinkedIn; Facebook; Twitter; Saga Zone; Google+; YouTube; Hootsuite; TweetDeck. To mention a few…
We ought to NOT dispose of good marketing basics in order to’be in’on the latest I-Fad. Putting an ill-thought-out corporate profile into the public domain, without giving it exactly the same rigorous believed that you would to a corporate brochure, as an example, could be counter-productive smm panel
There’s no replacement for preparation and SMM is not any replacement for private contact and communication.
People need certainly to feel valued and important. No-one wants to be sold to, but a lot of people do want to buy.
Thoughts to Ponder
1: SMM Magnifies and Amplifies what’s there already.
Which means that if the business enterprise or product has flaws, it won’t’paper over’these cracks, but will just expose them to a wider audience. Best to have our ethos and offering right before we launch it into’ether’space.
2: People still such as the human touch.
These media do give the opportunity to showcase personality and product, but when it comes down to it, (and there will be exceptions), a lot of people like people contact. For this reason frustration grows whenever we are forced to navigate from one telephone menu of options to another.
Social networking is NOT an e-commerce web site where people expect to buy online, it is a software designed to provide a personal face to an otherwise amorphous business.
Consider what you write, be informative, be generous, be approachable and steer clear of the hard sell.
3: Know what your Corporate Message is
Branding is very important and takes mastery to achieve. All of us stand in awe at the genius behind simple strap lines which have the capability to recall entire branding messages.
We ought to understand what our core message is. SMM can only amplify what already exists.
4: Use Complimenting Strategies
A clearly defined business strategy and goal could be supported with a clear social networking presence.
It can endorse your projects and establish you being an expert in your field and should be considered a fundamental’part’of you marketing plan.
There are right and wrong ways of accomplishing this and i will be shedding some light with this in future bulletins.